Google modifies the display of its sponsored links

Google makes a lot of money from advertising. According to statista, it earned 116 billion dollars in 2018 while its total turnover was 136 billion.

Needless to say, the giant’s goal is therefore to continue to strengthen this livelihood.

Thus, in order to be more difficult to detect, advertisements become more discreet on mobile phones. During a search, the mention “announcement” disappears from the result to give way to sponsored and natural links that merge.

The Internet user, who is not very attentive, will therefore not see the difference between what is advertising and what is not. Smart, isn’t it?

Google explains this change as follows: “Over the years, the amount and format of information available on the web has changed dramatically… the search results page has been modified to help you discover these new types of information and quickly determine what is most useful to you”.

We’re not fooled, but in any case, the result is amazing.

Translated with www.DeepL.com/Translator